Comments on: Google Maps launch property listings – is this the beginning of the end of the property portals? http://www.earthware.co.uk/blog/index.php/2010/06/google-maps-launch-property-listings-is-this-the-beginning-of-the-end-of-the-property-portals/ Interactive Mapping Blog Tue, 21 Jun 2011 14:54:29 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Google property portal? http://www.earthware.co.uk/blog/index.php/2010/06/google-maps-launch-property-listings-is-this-the-beginning-of-the-end-of-the-property-portals/comment-page-1/#comment-7632 Google property portal? Wed, 15 Sep 2010 09:24:51 +0000 http://www.earthware.co.uk/blog/index.php/2010/06/google-maps-launch-property-listings-is-this-the-beginning-of-the-end-of-the-property-portals/#comment-7632 Unrest at rightmove would be right. Why would the clear market leader risk losing property searchers to Google Maps? Rightmove want people to go direct to their site or type 'rightmove' into google - not '3 bedroom house to rent in cambridge' - where they'd be exposed to adverts from a variety of sources on google maps and google search. The other uk property portals (including chipper new kids on the block, such as Zoopla) can only benefit from the additional traffic that google maps may direct to their sites in terms of click-throughs from property hunters. Unrest at rightmove would be right. Why would the clear market leader risk losing property searchers to Google Maps? Rightmove want people to go direct to their site or type ‘rightmove’ into google – not ‘3 bedroom house to rent in cambridge’ – where they’d be exposed to adverts from a variety of sources on google maps and google search.

The other uk property portals (including chipper new kids on the block, such as Zoopla) can only benefit from the additional traffic that google maps may direct to their sites in terms of click-throughs from property hunters.

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