Earthware are celebrating having become finalists for Team of the Year at the 2008 Business Startups Awards.
So what is it like working for Earthware?
From the outset Neil and Brian, Earthware’s directors, had a vision to be innovative and different from many other companies in terms of their attitude towards staff. At Earthware job titles are irrelevant, the whole team has a say in decisions regarding the company, everyone has access to the company finances, an open plan office space is essential and hierarchy has little, if any, bearing on how the company operates, (for an idea of our aspirations see Ricardo Semler’s “Maverick”).
We make every effort to identify the core strengths we have available within the Earthware team and armed with this knowledge we make sure the right person is doing the task to ensure the company is run as efficiently and cost effectively as possible. We also find that this is a great way to attract and keep excellent staff!
Features editor of Startups.co.uk Sara Rizk says "Earthware is a great example of the kind of innovative and fresh thinking company that the Startups love to champion. The business keeps a strong focus on technology at its core while constantly thinking about how its products engage with its clients’ needs".
Discover what the Earthware team have to say and find out more about careers at Earthware and see what one newspaper had to say about us.
Earthware’s aim has always been to “use the latest mapping technology to create compelling visual experiences to bring our clients’ products and services to life”. Therefore you can imagine our excitement when we saw the latest development in mapping being released: panoramic street level imagery. What better way to make a map compelling and to bring something to life than being able to see a location on your PC as though you are actually standing there and taking a walk around?!
Seety were the first to bring street level panoramic views to the UK having driven over 1000km of the streets in central London and taken over 170,000 photographs. Now to realise our commitment to using the latest mapping technology, Earthware have joined forces with them. Street Level View as we are calling it will be implemented into our existing EarthwareProperty maps in the coming days to become the first implementation of this latest mapping technology in the UK. Our Operations Director, Neil Osmond says of this development;
“At Earthware, we are delighted to be involved in somewhat of a coup in partnering with Seety to bring Street Level View to the UK before anyone else. We are sure that people will really enjoy experiencing travelling round the streets of London through their PC.”
Having had a long standing relationship with commercial property finder NovaLoca, (Earthware built the NovaLoca site which also became the first implementation of EarthwareProperty) it seemed natural that NovaLoca also be the launch place for the first implementation of Street Level View imagery in the UK. Key to NovaLoca’s success has been their use of technology to differentiate them against similar offerings in its goal to make marketing commercial property easier for agents and finding commercial property easier for occupiers. Therefore it is not surprising that they were keen to be on board too. With Street Level View site users looking for commercial property in London will be able to ‘stand’ in front of a chosen property (see the facia not just the roof!), look at the one next door and even take a ‘walk’ to the nearest tube station or shop.
A note for the security and privacy conscious among you; Seety have carefully processed every image and blurred out all car registration plates and people’s faces to ensure their identity is not shown.
Keep an eye on the Earthware blog; we will be announcing the release of Street Level View in EarthwareProperty here first and if you would like any more information please contact us on 0845 6429880 or email us at info@earthware.co.uk.
UPDATE: Earthware’s Vscapes product now offers 3d Building developments for our clients in Virtual Earth and Google Earth. For more details see our Vscapes virtual landscapes page for details and client stories.
As part of an in house training exercise here at Earthware I went into town and captured some photos of the Town Hall here in Letchworth.
This building was constructed in 1935 and makes a nice challenge for anyone wishing to create a building for Google Earth due to its unique architectural features. The biggest challenge faced is the need to keep the model simple enough to not to exceed the restraints of Google Earth yet detailed enough to look like the building the model is designed to represent. Below is a short list of tip I believe are essential to creating an efficient Google earth model.
- When creating textures from photos always crop them and remove unwanted items from the picture as this will reduce image size.
- Always resize and save your textures at the lowest quality possible that still retains the level of detail you require. A good web texture is no more than 30k
- Remove all redundant geometry from your model such as the base plane of the model and any polygons that have formed within your model while you have been creating it.
- Create curved surfaces from a number of straight lines to give the appearance of a curve. For example if you examine the tower on the town hall model you will see that the curved dome is made up of a few flat angular pieces.
- Use your textures to show building details like windows and doors rather than modelling it for real.
These few useful techniques should get you well on your way to creating web efficient and Google earth compliant models in no time at all.
I have submitted the Town Hall model to Google in the hope that they will embed it in Google Earth so that anyone scanning the sights of Letchworth will be able to view it in its natural location. For now clicking on the image will take you to 3D warehouse and allow you to download the model to you computer or view it in Google Earth.
Let me know if anyone finds this useful!
Cheers
Chris
I was very amused today to find there is actually a Worldwide GIS day on November 14th. It seems today there has to be a day for absolutely everything including my favorite talk like a pirate day.
Now we know of its existence we just have to work out exactly what we are going to do to celebrate at Earthware, I particularly like the cakes made for last years event although was disappointed most cakes presented the ‘earth is flat’ theory. The cake idea is especially relevant as its my birthday on that day too. I don’t believe in coincidence, I must have been born to map 
Being serious for a moment it appears the aim of the day is to get some GIS fun out into the public arena by getting schools and local businesses involved so maybe our friends at the digital geography blog will be getting involved.
Anyway if anyone has some fun ideas of how to celebrate our first GIS day at Earthware please post a comment with your suggestions, or invite us to your own event.
I was having a bad monday until this cheered me up, it just shows how important accurate mapping is to ANY business.
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