Earthware Blog

Having your property listed on a online map has become an essential part of the property marketing process so its little surprise really that Google have joined the party launching their latest addition to Google Maps in the UK – property listings. Any property portal, estate agent or even individual seller/landlord can list their property as for sale or for rent to be displayed on the property maps when a search matches the properties specification.

Listing properties on the map is free (Google have funded the new functionality through advertising placed around the maps) and it is this fact has caused a lot of unrest with the UK’s major property portals such as RightMove, who provide a similar property listings maps but which agents have to pay to advertise on. However, other portals including Zoopla, Zoomf, and Property Pal have chosen to jump on board with this latest free online marketing tool and have formed partnerships with Google to list their properties on the maps. Many other independent estate agents have also taken advantage of the functionality with Google now saying that within 24 hours of the maps being live they have hundreds of thousands of properties listed.

Home buyers and renters can use the maps search functionality, which can be turned on or off by selecting ‘properties’ found under the ‘more’ button at the top of the maps, to find properties to suit their needs. Users can search by city/locality by moving the map and zooming in, or by price range, type of property (detached, semi detached or townhouse/unit), number of bedrooms and number of bathrooms using the tick boxes to the left of the map.

The ideal scenario for any buyer or renter is to only need to look in one place in order to see all (or at least the vast majority of) available properties. It is exactly this position that the portals are fighting to become, with RightMove winning that fight in the residential property market. Google’s move into the property market will only make maintaining their positions as the top property portal list more difficult – something they are understandably nervous about. As for the user – maybe it’s a good thing. It might just force all the portals to improve the service they offer in order to differentiate themselves and retain custom.

If you are interested in using property mapping in your website to market available properties we can help. Contact us on 0845 642 9880 or email info@earthware.co.uk

It seems that we are not the only people who think that TheWorldCupMap, Earthware’s tour of the World Cup stadiums, is pretty cool. The guys at BBC sport also agree and have added it to their dedicated World Cup page alongside their own venue guide and Fifa’s offering too. It’s great to have our work recognised in this way and to see this amazing new technology being used so well.

TheWorldCupMap shows what the ‘art of the possible’ of online mapping is. It is the world’s first release of Aerial Video Integrated Mapping (Avimap) technology which combines the Bing Maps Silverlight mapping API, the latest Internet Information Services (IIS) smooth streaming technology and Windows Azure cloud hosting to give a movie-like experience of a location. 

If you would like more information about how you could use the latest web mapping technology to display your business information in a compelling way please contact Earthware on 0845 642 9880 or email info@earthware.co.uk. 

Here at Earthware we are all very excited about the World Cup. However, it’s not the goals (or lack of!) that has got us energised, it’s our latest web based mapping solution, Avimap, which provides an interactive aerial tour of all the stadiums hosting World Cup football matches. Even if you can’t make it to South Africa in person with this online mapping application you can now visualise where all the action is happening as you fly over the stadiums at the same time as viewing the surrounding area in the map and understanding where the stadiums are located in relation to each other. Take a look for yourself by visiting http://www.theworldcupmap.com.

Avimap combines the very latest in online mapping technology, Bing Maps Silverlight, with high definition aerial video footage, from Skyworks, to create an application using cloud hosting from Mircosoft Azure allowing the user to explore any location in a smooth movie-like way.

To our knowledge this is the first time anyone has combined digital maps and aerial videos and used cloud hosting to produce an experience like this and it’s not just mapping football stadiums that this technology can be used for. The scope for any business, but especially those in the travel sector, is endless. Imagine embedding travel mapping into your website clearly displaying everything anyone could want to know about a destination at the touch of a mouse button.

If you would like to find out more about how digital maps can differentiate your brand, drive customers to your website and convert leads please contact Earthware on 0845 642 9880 or email info@earthware.co.uk.

It’s something of a milestone week for Microsoft’s Bing Maps with the launch of its Map App SDK (Software Development Kit) at Microsoft’s TechEd convention in New Orleans.

Developers can now download the Bing Map App SDK and start building, testing and submitting applications which if approved by the Bing Maps team, could feature in the Bing Maps App Gallery.

Earthware has already developed three map apps on behalf of Microsoft: the Bing Maps World Tour, Foursquare Everywhere and Oodle property apps. These provide great examples of what Bing is calling “truly compelling map experiences”.

Speaking about the launch of the Bing Maps App SDK, Brian Norman, Earthware’s Technical Director, said: “The public availability of the SDK opens the door to some groundbreaking new Apps which will really show the potential for businesses in providing rich visual web experiences by harnessing the power of mapping. Here at Earthware, we’re working on some exciting new Apps for the Bing Maps Gallery to complement the ones we’ve developed so far, including Foursquare and Oodle. Watch this space!”

To access the Bing Map App SDK, login to Microsoft Connect at http://connect.microsoft.com/bingmapapps (you’ll need a Live ID).

Please feel free to contact us if you are looking to explore how Bing Maps or any other interactive web based mapping, can help your business.

For the past thirty years or more, the travel industry has relied upon the trusty printed brochure to wet our appetites for holidays at home and abroad. We’ve become accustomed to the idea of thumbing through acres of paper and booking our escape to the sun based on fuzzy photographs and ‘artist’s impressions’. I wonder exactly how many holidaymakers have uttered those immortal words, “it didn’t look like that in the brochure?” during this time.

However, thanks to the massive advances made in web based mapping technology, this is all set to change. Applications such as Bing Maps World Tour, which uses Microsoft’s Silverlight technology and the Bing Maps mapping API, and the European Environment Agency’s Eye on the Earth website, which is built on the Windows Azure platform and Google Earth mapping are great examples of how the technology has revolutionised the way web users experience online mapping imagery. These mapping technologies have also paved the way for the travel sector to re-think how it can use the internet to present consumers with complete travel information in one place, e.g. embedded into an online travel map, to make finding and booking a holiday an enjoyable, easy experience.

Let’s take this one step further. Imagine popping into your local travel agent, or even sitting at home, and being able to interact with the screen to research and book your next holiday. The kind of technology that would enable you to do this was featured in the 2002 Hollywood movie, Minority Report. However, it’s no longer in the realm of science fiction thanks to the introduction of Microsoft Surface. Blend this technology with 3D street level mapping which is now available with Microsoft’s Streetside and Google’s Streetview and we’ve opened the door to a whole new perspective of what we can expect in the not too distant future.

95% of the UK road network has now been plotted in Google Streetview, an incredible logistical exercise on its own. You may even have seen one of the hundreds of specially rigged ‘Google Cars’ driving around capturing the imagery over the last 18 months but don’t worry, all faces and vehicle registrations have been disguised to comply with privacy laws!

This imagery means tourists and those holidaying at home can get an incredible amount of destination information, as well as being able to plan an itinerary based on the surrounding area and distances to attractions, for example, through just one application. Granted, you will only get an aerial or bird’s eye (if the mapping platform used is Microsoft’s Bing Maps) view of your holiday cottage if it’s down a private farm track (at the moment) but how about ‘walking’ around the nearest village or town? No problem.

For those of you who’d like to find out more about Bing Maps in particular, you can visit and join the Bing Maps User Group which was co-founded by Earthware’s Technical Director, Brian Norman. At one recent session, the group heard from Jim Lynn from BBC Vision, who presented “Adventures in Mapping” to give more of a taste of what we could see in the future.

Earthware’s development team is at the forefront of groundbreaking online mapping technology and new applications and is working in a number of industry sectors keen to embrace the power of interactive mapping technology to bring their business propositions to life through the internet.

Not only that, in these environmentally conscious times, it’s comforting to know this technology could help the travel industry take a huge step forward in reducing the thousands of tons of paper it uses each year.

To find out more about using Silverlight or Windows Azure technologies or the Bing Maps or Google Maps online mapping to communicate your business, please contact us.

Well, in a virtual sense at least. Foursquare is a fast-growing location-based game that allows you to ‘check-in’ to locations from your mobile device that is shared with users and your community of friends. As well as showing where people are, thanks to GPS technology, you can provide tips and advice about a specific location. Think of it in terms of a real-time version of Trip Advisor.

In offering this information, you earn ‘badges’ and when you’ve collected enough, you are considered influential enough to be given the keys to your city in the shape of a virtual ‘Mayorship’ of the location where you checked- in. This concept reflects foursquare’s slogan, “Unlocking your city.”

Microsoft recently commissioned the development of a new Application from the team at Earthware using the Silverlight Bing Maps Control so you can now see where Foursquare users are checking-in via Microsoft’s Bing Maps in real time.

Click on ‘Map Apps’ bottom left and you’ll see a menu which shows Foursquare Everywhere. The mapping facility within the App is seamless, enabling ultra-fast zoom functionality. As it loads, you’ll see tips from users who have tagged a location with additional information. A continually updated flow of ‘check-ins’ is presented on the left of the screen and as you zoom out to a country or global view, Foursquare check-ins are indicated as pinpoints on the map.

Checking the box “auto-center the map on new updates” allows you to watch the map fly around the world as people check in everywhere!  If you’re not seeing data on the map, chances are you’re zoomed into an area where people aren’t playing Foursquare so either move the map or zoom out. If you click on one of the pieces of data pinned to the map you’ll get a pop up with the name of the location which you can click to zoom down.

Speaking at the Where 2.0 conference in California recently, Bing Maps’ architect Blaise Agüera y Arcas demonstrated the new Foursquare Everywhere feature on the Bing Maps platform, which was a proud moment for the Earthware team. Agüera y Arcas described the service as a “mash-in” rather than a “mash-up”, with Bing Maps working as a surface on top of which different applications and services can be integrated.

“With a mash-in model like this, the interaction is much more rich and fluid than with a traditional mash-up technique, as everything is discoverable in one place,” he said.

Ensuring user privacy, Bing Maps only shows information from the Foursquare API that users have agreed to share. Users can select their own privacy settings, allowing them to decide if they want to share their location, for example. Bing Maps doesn’t store any user information provided through the Foursquare Everywhere App, as it streams data directly to the map in real time.

If you would like to find out more about map Apps, Bing Maps or Silverlight please get in touch with us.

Within hours of Google launching Google Street View imagery covering 99% of UK roads, Earthware has released their first implementation of the new imagery in commercial property portal NovaLoca.com.

The Google Street View imagery in NovaLoca.com allows users to view commercial property in the major UK cities and in smaller towns and villages right across England, Scotland, Wales and Northern Ireland. The user now gets an even better impression of what a property being advertised on the site is like, without having to visit it in person, making finding commercial property easier than it has ever been before.

Earthware and NovaLoca have been working together for a long time to keep NovaLoca’s property mapping well ahead of the competition. In October 2008 we implemented the very first UK street side imagery in NovaLoca’s maps for commercial property in London before Google released any of their Street View imagery in the UK. This latest addition means that Street View imagery is now a standard function of the property maps where ever you are looking for commercial property in the UK. Yet again, this means NovaLoca have beaten all their competitors by becoming the first UK commercial property website to be using this technology.

If you want to know how you can use online mapping and Google Street View in your website please contact Earthware on 0845 642 9880.

Google Maps have today launched Google StreetView imagery for the entire UK and we mean the entire UK!  Nearly a quarter of a million roads across England, Scotland, Wales and Northern Ireland are now available to ‘walk’ down from your computer screen. The 360 degree pictures mean you can have a good look around as you travel down the street, and you can deep zoom into the images to see the detail (although faces and registration plates are blurred out in accordance to the privacy protection rules).

But Google have been even busier than that: they have also released Google Street View imagery covering the majority of France, Italy and Spain too.

Although Google Street View has been available in 25 major cities in the UK since March 2009, to now have Street View right across the UK is a phenomenal achievement from the Google Maps team and will be changing the way people use online maps to display geographical information in interactive maps. The StreetView maps can be embedded into any website to help businesses display their location and any geographical information on a map, immediately we see major benefits from property mapping and travel mapping.

For anyone that’s interested you can now see where all the Earthware fun happens:
View Larger Map

If you are interested in how you can use Google Maps and Google Street View to display your information then contact Earthware on 0845 642 9880.

Bing Maps have just released their latest offering to web based digital mapping and it’s pretty impressive.

New features include tagged photos from Flickr which overlay the exact location on the Bing Maps Streetside imagery, putting a static image in context of it’s local surroundings enabling the user the to compare a location at different times of day as well as historically.

The transition of the imagery as you zoom in from space to the street side is seamless moving through road view, aerial view and then Bird’s Eye view before ‘landing’ you on the ground so you can walk  around the street. But it doesn’t stop there: Bing Maps are now starting to map the inside of buildings.

And, if you get bored of navigating around Earth (well just America so far), then look up to the sky and navigate your way through the planets and stars.

Seeing as Bing Maps is an interactive mapping experience, watch the man (well one of the men) behind these new features, Blaise Aguera y Arcas, and see for yourself what they can do. Our question is, will you be joining the (over)excited applauding by the end?

If you are interested in finding out more about online mapping and how you can use it please contact Earthware on 0845 642 9880 or email info@earthware.co.uk

At the inaugural Bing Maps User group in the UK, Jim Lynn from the BBC was invited to present on a project that he led at the BBC to explore how Bing Maps Silverlight can be used.  I am not a techie but found this a fascinating exploration into how Silverlight is transforming the online mapping experience.  As a synopsis, Jim spent nearly twelve months on different aspects of this project.  First, he created and loaded Ordnance Survey map tiles into Bing Maps Silverlight to enable deep zoom Ordnance Survey mapping. He then explored how you can integrate geographical based data and information into the maps using examples such as David Dimbleby’s “How We Built Britain” showing the video playing as the marker moves along a path on the map as the video shows him driving down a road.

Jim also separated the Ordnance Survey names layer from the map layer to enable the map to be rotated whilst the names remain horizontal on the page (no mean feat) and embedded deep zoom photographs at their correct geographical locations which cluster to avoid overlapping as you change zoom levels. These embedded photographs can also be ‘flipped over’ to reveal information about the place on the back. He also showed (for a small part of Britain) how the BBC archive can be displayed on a Bing Map.

If you want to talk about how your data/information/business can be brought to life using Bing Maps Silverlight, please contact Earthware for a chat.