Background

Paramount Investments are a commercial agent, specialising in retail properties such as pubs and restaurants, who invest heavily in using technology and SEO to create leads and move properties as quickly as possible. Having seen our property maps in action, Paramount Investments invited Earthware to pitch for the interactive mapping in their redesigned and upgraded website (which happily we won).

Why Earthware?

Paramount try very hard to use technology to both drive more traffic and leads and to create a great experience when potential customers arrive on their site. With the web based mapping functionality from Earthware and the imagery available through Bing Maps (especially Bird’s Eye), Paramount really felt they had found a winning formula.

What Did We Deliver?

• Interactive investment property mapping embedded into the Paramount Investments website featuring:
  • Search function within the map iframe
  • Full screen maps
  • Bird’s eye view
  • Property information mapping
  • Custom branding to fit into the website style
  • Locality information maps
• Automated daily property loading

Post Script

At Earthware we aim to be innovative both with technology but also with business. We spotted an opportunity for two of our clients (Paramount Investments and NovaLoca) to work together to explore whether they may be able to create a lasting partnership that was mutually beneficial. Following a trial period this has proved successful and they continue to partner together to drive more traffic and quality leads for Paramount Investments.