To encourage more people to do strengthening activities, supporting rehabilitation and living independently and ultimately improving quality of life.
We created the visual identity of Stronger My Way and developed a communication strategy with key messaging. We crafted a range of campaign assets including brand identity and guidelines, PowerPoint templates, infographics, social media campaigns and digital banners.
Stronger My Way targets both patients and physiotherapy staff, so we created assets that followed the campaign theme, but also were distinctive to each audience. All assets were user tested prior to go live to ensure that the messaging and visuals resonated with target audience members.
The campaign was a huge success, achieving over 6 million impressions on Twitter and attracting strong support from national stakeholders including NHS England and patient groups.