Stronger My Way behaviour change initiative

In England, more than 15 million people live with a long-term condition. We supported the Chartered Society of Physiotherapy on Stronger My Way, a behaviour change initiative which aims to encourage strengthening activities as part of a daily routine.

Dumbbell weights


To encourage more people to do strengthening activities, supporting rehabilitation and living independently and ultimately improving quality of life.

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From the outset it was clear how passionate, excited and committed earthware were. Stronger My Way has landed very positively with our members, other healthcare professionals and people living with long term conditions, and earthware have been a significant part of ensuring strength is no longer the hidden guideline.

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Sarah Curgenven

Project Manager, Chartered Society of Physiotherapy

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