Privacy policy

earthware is committed to protecting and respecting your privacy.

This policy (together with any other documents referred to in it and our terms of use) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.

For the purpose of the Data Protection Act 1998, the data controller is earthware Ltd of 2 Church Barn, Caldecote Road, Newnham, SG7 5LA.

Data we may collect from you

Information you give us

You may give us information about you by filling in forms on our site or by corresponding with us by phone, e-mail (for example by clicking on an email link) or otherwise. This includes information you provide when you register to use our site, subscribe to our service, participate in discussion boards or other social media functions associated with our site, enter a competition, promotion or survey, and when you report a problem with our site. The information you give us may include your name, address, e-mail address and phone number, personal description and photograph.

Information we collect about you

Google analytics

With regard to each of your visits to our site we may automatically collect the following information using Google Analytics, if you consent to this using the cookie message that appears on every page.

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform;
  • Information about your visit, including the full Uniform Resource Locators (URL), clickstream to, through and from our site (including date and time), products you viewed or searched for, page response times, download errors, length of visit to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to call our customer service number.

HubSpot is an integrated digital marketing, sales and CRM solution. If you consent to HubSpot tracking using the cookie message that appears on every page:

Visitors will be tracked anonymously. If and when a visitor fills out a form, HubSpot will associate their previous page views based on the tracking cookie. If the email address filled in the form is associated with an existing contact, this visitor will be identified as the contact.

We use HubSpot for:

  • Tracking responses via the forms on our site
  • Subscription to the newsletter and the newsletter distribution
  • Social media linking and/or social media sharing
  • Visitor analytics on our website

The personal data which you provide, e.g. when using our contact form or subscribing to our newsletter, are stored on the servers of our software partner HubSpot.

The information gathered is evaluated by HubSpot on our behalf so that we can generate reports on the visit and the pages viewed and can therefore improve our online presence. Any information gathered by us is subject to this Data Privacy Statement. You can view more information about HubSpot in respect of data privacy at: Information about Hubspot with respect to GDPR can be found here:

Information we receive from other sources

We may receive information about you if you use any of the other websites we operate or the other services we provide. [In this case we will have informed you when we collected that data that it may be shared internally and combined with data collected on this site.] We are also working closely with third parties (including, for example, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers and credit reference agencies) and may receive information about you from them.


A cookie is a small amount of data sent to your computer or mobile device from a website. It often includes a unique identifier and is stored on your device's hard drive. This site doesn't use cookies to collect information that can be used to identify you. Each website can send its own cookie to your browser if your browser's preferences allow it. Your browser is the computer program you use to access the internet. By default, your browser will only allow a website to access the cookies it's already sent to you, and not the cookies sent to you by any other website. This is to protect your privacy.

For more information go to:

If you prefer not to receive cookies while browsing our website, you can set your browser to warn you before accepting cookies and refuse the cookie when your browser alerts you to its presence. You can also refuse all cookies by turning them off in your browser, although you may not be able to take full advantage of earthware's website if you do so. In particular, you may be required to accept cookies in order to complete certain actions on our website.

Cookies used on this site

The following are names of cookies that are currently used on this site. Each cookie includes a short description of what the cookie does and its expiry time.

Cookie NameExpiration TimeDescriptionRequired
acceptCookiesSession Based or 10 yearsThis cookie is used by our cookie bar to record if you have accepted the use of cookies on this website. Clicking on 'Accept' or navigating the site without clicking on 'Decline' will store an acceptance cookie with an expiration time of 10 years. Clicking on 'Decline' will store a 'session' cookie with a record of your decision. This session cookie is only held in your browser until the browser is closed. This cookie does not collect personal data.No
_ga2 yearsGoogle Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to distinguish users. If cookies have been accepted, then this will be personalised for analytics and performance purposes. If declined, this will remain anonymised.Anonymous data: Yes Personalised data: No
_gat_gtag_UA_65548_224 hoursGoogle Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to distinguish users. This cookie does not collect personal data.Yes
_gat1 minuteGoogle Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to throttle request rate. This cookie does not collect personal data.Yes
_gid1 dayGoogle Analytics: This is used to monitor traffic levels, search queries and visits to this website. It is used to distinguish users. This cookie does not collect personal data.Yes
ARRAffinitySession BasedThis is used by Microsoft Azure to hold state information whilst you are using the website. When you close the browser this session information is automatically removed. You are unable to opt out of using this cookie as it is required for the application to function. This cookie does not collect personal data.Yes
ai_session30 minutesThis is used by Microsoft Application Insights, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique session identifier cookie. This cookie does not collect personal data.Yes
ai_user1 yearThis is used by Microsoft Application Insights, which collects statistical usage and telemetry information for apps built on the Azure cloud platform. This is a unique user identifier cookie enabling counting of the number of users accessing the application over time. This cookie does not collect personal data.Yes
checkme1 yearThis is used to determine whether or not a contact form entry is considered spam. This cookie does not collect personal data.Yes
hs_opt_out6 monthsHubSpot opt-in/out policyYes
hs_do_not_track6 monthsHubSpot cookie to prevent trackingYes
hs_inital_opt_in7 daysThis cookie is used to prevent the banner from always displaying when visitors are browsing in strict mode.Yes
cfruidSession basedCloudflare CDN cookieYes
cf_bm30 minutesCloudflare CDN cookieYes
hstc6 monthsMain HubSpot tracking cookieNo
hubspotutk6 monthsThis cookie keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.No
hssc30 minutesKeeps track of sessions for HubSpotNo
hsssrcSession basedWhenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.No

Uses made of the information

We use information held about you in the following ways:

Information you give to us

We will use this information:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information, products and services that you request from us;
  • to provide you with information about other goods and services we feel may interest you, even if you have not requested it. We only do this with people who may be interested in our services (on the grounds of our, and your, legitimate interests);
  • to notify you about changes to our service;
  • to ensure that content from our site is presented in the most effective manner for you and for your computer.

Information we collect about you.

We will use this information:

  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes;
  • to improve our site to ensure that content is presented in the most effective manner for you and for your computer;
  • to allow you to participate in interactive features of our service, when you choose to do so;
  • as part of our efforts to keep our site safe and secure;
  • to make suggestions and recommendations to you and other users of our site about goods or services that may interest you, if you have provided explicit consent for us to do so.

Information we receive from other sources

We may combine this information with information you give to us and information we collect about you. We may use this information and the combined information for the purposes set out above (depending on the types of information we receive).

Disclosure of your information

We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including:

  • Business partners, suppliers and sub-contractors for the performance of any contract we enter into with [them or] you.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our site.

We may disclose your personal information to third parties:

  • if earthware or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets;
  • if we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or other agreements, or to protect the rights, property, or safety of earthware, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Where we store your personal data

The data that we collect from you may be transferred to, and stored within the United States Of America (covered by the EU-US Privacy Shield agreement) which is outside the European Economic Area ("EEA"). It may also be processed by Google within the United States Of America if you consent to our Analytics tracking cookie.

HubSpot is certified under the terms of the "EU - U.S. Privacy Shield Frameworks". This means that any processing of personal data by certified companies in the non-European region conforms to European data protection standards.

By submitting your personal data, you agree to this potential transfer, storing or processing. earthware will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.

How long will we retain your data?

earthware maintain an internal data retention policy. This ensures personal data collected via our website is kept for no longer than is necessary for the lawful purposes for which such personal data is processed.

Your rights

Our site may, from time to time, contain links to and from the websites of our partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

The right to be informed

This privacy policy provides transparency on how earthware uses your personal data.

The right of access

Individuals have the right to access their personal data. This can be requested by emailing and we will respond to your request within one month.

The right to rectification

Personal data can be rectified if it is inaccurate or incomplete. If you believe this is the case email us on and we will endeavour to make any corrections and respond within one month.

The right to erasure and to restrict processing

Individuals have a right to have personal data erased or to ‘block’ or suppress processing of personal data. When processing is restricted, the data is still stored, but it will not be further processed.

If you would like your data erased or processing restricted, contact us on

The right to data portability

The right to data portability allows individuals to obtain and reuse their personal data for their own purposes across different services. It allows you to move, copy or transfer personal data easily from one IT environment to another in a safe and secure way, without hindrance to usability.

When personal data is requested we will provide it in a structured, commonly used and machine-readable form with one month.

The right to object

Individuals have the right to object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling), direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics.

Children and Privacy

Our website does not target, and is not intended to attract, children 15 years of age or under. earthware does not knowingly solicit personal information from children 15 years of age or under or send them requests for personal information.

Our Amazon Alexa skills

Information captured during use of our earthware Amazon Alexa skills is only used to support SMS or email functionality within the skill, data captured is not shared with 3rd parties or used for marketing.

If a user provides a phone number when requesting a link to an article using the SMS feature, this number is retained within the skills database for future SMS requests by the user within the skill.

If a user links the Alexa skill to their Amazon account then the skill has access to the user’s Amazon email address and Amazon profile name. This information is required to support the email functionality within the skill that allows the user to request a link to the article to be sent to them via email.

If you would like your data rectified or erased, contact us on

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our privacy policy.

Questions or Suggestions

If you have any questions, suggestions or concerns about our collection, use, or disclosure of your personal information, please contact us via email on

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