Clarity is vital in healthcare. The new Teva packaging will help healthcare professionals and patients understand the products they are dispensing or taking. So it was essential to introduce the new design in the right way.
We built an AR solution to tell the story behind the new and improved Teva packaging.
With 3D models, the user can twist and turn the packaging and get to know it well in their own time. As they play about, key messages appear, explaining the new design's intention and the benefits it will offer the user.
We also used animation to demonstrate how the packaging looks on the shelf. The user can select specific hotspots and view further information and context around each update.
The user then has the option to select from various menu items to subscribe to Teva marketing. They can learn more about the packaging project on a Teva-specific landing page or complete a CPD module. Supporting continued, meaningful interaction with Teva.