Teva & You Augmented Reality experience

Teva revamped and revitalised its product packaging. So we created an immersive Augmented Reality experience to allow customers to explore the packaging and understand the intentional design behind the refresh.

Ipad with medication box in screen


Clarity is vital in healthcare. The new Teva packaging will help healthcare professionals and patients understand the products they are dispensing or taking. So it was essential to introduce the new design in the right way.

Countries reached in the first 2 months

QR scans in the first 2 months

Users in the first 2 months
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Developing our Packaging AR experience with Earthware has helped us tell the story of our updated livery to our customers, patients, and colleagues. It has provided an engaging experience in an interactive format unique to the pharmacy space.

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Katie Riding

Senior Marketing Manager

Teva UK

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