Step into Augmented Reality at the PM Digital Awards

Rachel Shelley
Rachel Shelley
8 Sept 2022
AR award experience

We can’t wait for the annual PM Society Digital Awards next week! We are sponsoring the event and we’re finalists in Patient Programmes, Multichannel/Omnichannel Campaign and HCP education, training & support for three of our life-changing healthcare projects.

We were delighted to partner with the PM Society to create a fun Augmented Reality experience for the event.

Augmented Reality (AR) is an immersive technology where your phone camera places virtual objects into the real world through your screen.

Our experience lets you see how you would look as a Digital Awards winner. Take a photo with a virtual Digital Awards trophy, name your award category, from “Always late to meetings” to “Best office dog” and post your photo to Twitter with the hashtag #ARDigitalAwards.

You can post as many times as you like in the run up to, and at the event, and the best photo will win a Meta Quest 2 all-in-one Virtual Reality headset!

Scan the QR code below with your phone to check it out, or if you're already on your phone click here.

QR and demo screen capture for AR experience

“We are excited to be bringing the community together again for the 13th PM Society Digital Awards for a sold out glittering ceremony! The Digital Awards continues to celebrate the innovation, quality and outcomes achieved through digital communication within the healthcare arena. We are looking forward to seeing all the entries into the #ARDigitalAwards and would like to thank earthware for developing this exciting experience.”

– Elizabeth Misselbrook, PM Society

AR can provide engaging, interactive, immersive 3D content that can be personalised and tailored to your audience. As society’s awareness of AR increases and barriers such as the need to download an app are removed, the technology is becoming increasingly used in healthcare to improve the experience of healthcare professionals and patients.

The benefits of AR in healthcare are endless. You can breathe life into promotional materials, increase user engagement, improve knowledge retention and drive an emotional connection with your audience.

We’ve just launched our brand new AR-details. E-details are the bread and butter of sales materials, but that doesn’t mean they need to be boring. Let’s create stand out, striking sales content that sparks powerful customer connections. Our AR-details are a uniquely immersive way to deliver interactive, engaging content that makes your message memorable and exciting.


Interested in the possibilities of AR in healthcare? Drop us a line.

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