Technology

Earthware feature in this month's Bing Maps newsletter

Anthony Marshall
Anthony Marshall
8 Apr 2011
blog post featured image

We were delighted that this month we featured in the Bing Maps newsletter for a blog article we wrote regarding relative performance of mapping APIs (see below).

If you want to read our full blog article please <a href="http://www.earthware.co.uk/blog/index.php/2010/12/mapping-apis-google-maps-vs-bing-maps-update-api-download-sizes/" target="_blank">click here</a>.

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<p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1025" src="http://click.email.microsoftemail.com/open.aspx?ffcb10-febd127877620c79-fe2e1671756c0078721270-fec916727c640179-feb31c7872620375-fe1d1773706d00757d1777-ffce15" alt="" width="1" height="1" /></span></p> <table class="MsoNormalTable" style="background-color: white; height: 25px; background-position: initial initial; background-repeat: initial initial;" border="0" cellspacing="0" cellpadding="0" width="600"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"> <td style="padding: 0cm;"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">If you can't see the contents of this email, click </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3d48183296503230e57634d05036839e07fea7d192379691a97caf40328e08a6e"><span style="font-family: 'Segoe UI'; color: #800080;">here.</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></span></p> </td> </tr> </tbody> </table> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="display: none; mso-hide: all;"><span style="font-family: 'Times New Roman';"><span style="font-size: 12pt;"> </span></span></span></p> <table class="MsoNormalTable" style="background: white; mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm;" border="0" cellspacing="0" cellpadding="0" width="600"> <tbody> <tr style="height: 21.75pt; mso-yfti-irow: 0; mso-yfti-firstrow: yes;"> <td style="padding: 0cm;" colspan="3" width="600" height="29" valign="bottom"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><img id="_x0000_i1026" title="Bing_newsltr_March-2010_01" src="http://image.email.microsoftemail.com/lib/fec3167172640d74/m/1/Bing_newsltr_March-2010_01.jpg" border="0" alt="Bing_newsltr_March-2010_01" width="600" height="69" /></p> </td> </tr> <tr style="mso-yfti-irow: 1; mso-yfti-lastrow: yes;"> <td style="padding: 0cm;" width="15" valign="top"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><img id="_x0000_i1027" title="BG_Left2" src="http://image.email.microsoftemail.com/lib/fec3167172640d74/m/1/BG_Left2.jpg" border="0" alt="BG_Left2" /></p> </td> <td style="padding: 0cm;" valign="top"> <table class="MsoNormalTable" style="mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 0cm 0cm 0cm 0cm; mso-border-alt: solid #b3bdc5 .75pt; border: #b3bdc5 1pt solid;" border="1" cellspacing="0" cellpadding="0" width="568"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes;"> <td style="border: medium none; padding: 0cm;" colspan="5" width="568"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><img id="_x0000_i1028" title="Bing_newsltr_April2010_03" src="http://image.email.microsoftemail.com/lib/fec3167172640d74/m/1/Bing_newsltr_April2010_03.jpg" border="0" alt="Bing_newsltr_April2010_03" width="566" height="85" /></p> </td> </tr> <tr style="height: 11.25pt; mso-yfti-irow: 1;"> <td style="border: medium none; padding: 0cm;" colspan="5" width="568" height="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-line-height-alt: 11.25pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> </tr> <tr style="mso-yfti-irow: 2;"> <td style="border: medium none; padding: 0cm;" width="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> <td style="border: medium none; padding: 0cm;" width="353" valign="top"> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #f48f0a;">DEVELOPER NEWS</span></span></span></strong><span> </span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">Bing Maps Android SDK now available on Codeplex</span></span></span></strong><span><span style="font-size: 10pt;"> </span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">InKnowledge has launched an open-source Bing™ Maps SDK for Android. Built using the latest Bing Maps AJAX Control 7.0, the Bing Maps Android SDK has all JavaScript wrapped with native Java calls. As a result, Android developers can use this control without having to know the JavaScript code.</span></span></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1029" title="BingMaps03_VerticalPhone" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_VerticalPhone_Sd.png" border="0" alt="BingMaps03_VerticalPhone" /><img id="_x0000_i1030" title="BingMaps03_HorizontalPhone" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_HorizontalPhone_Sd.png" border="0" alt="BingMaps03_HorizontalPhone" /></span></p> </td> <td style="border: medium none; padding: 0cm;" width="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> <td style="border: medium none; padding: 0cm;" width="170" valign="top"> <table class="MsoNormalTable" style="background: #e8ebed; mso-cellspacing: 0cm; mso-yfti-tbllook: 1184; mso-padding-alt: 3.75pt 3.75pt 3.75pt 3.75pt; mso-table-lspace: 2.25pt; mso-table-rspace: 2.25pt; mso-table-anchor-vertical: paragraph; mso-table-anchor-horizontal: column; mso-table-left: left;" border="0" cellspacing="0" cellpadding="0" width="100%" align="left"> <tbody> <tr style="mso-yfti-irow: 0; mso-yfti-firstrow: yes; mso-yfti-lastrow: yes;"> <td style="padding: 3.75pt;" width="160" valign="top"> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span style="font-family: 'Segoe UI';"><strong><span><span style="color: #f48f0a;"><span style="font-size: 10pt;">Events</span></span></span></strong><span><span style="font-size: 10pt; color: #707070;"> </span></span></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c394d14f5be6d123af73a029286079cb309cf1e528e75a383933a7a0a85b0ecd73" target="_blank"><strong><span style="font-family: 'Segoe UI'; color: #0000ff;"><span style="font-size: 10pt;">MIX11</span></span></strong></a><span style="font-size: 10pt;"> <span style="font-family: 'Segoe UI';"><span style="color: #707070;">April 12-14, 2011 Las Vegas, NV </span> </span></span></span></p>

<span style="font-size: 10pt;"><span style="font-family: 'Segoe UI';"> </span><span style="font-family: 'Segoe UI';"> </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3336b3f5b5d14445850f6c5914172afaf7eab0088923c08c34dc95a26d4252bfc" target="_blank"><strong><span style="font-family: 'Segoe UI'; color: #0000ff;">Where 2.0</span></strong></a><span style="font-family: 'Segoe UI';"><span style="color: #707070;"> April 19-21,2011 Santa Clara, CA </span></span>

<span style="font-family: 'Segoe UI';"><span style="color: #707070;"> </span></span><span style="font-family: 'Segoe UI';"><span style="color: #707070;">Spatial Business Intelligence Workshop with Bing Maps for Enterprise May 9</span> </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c395bb454b65088943605f0bed46b36dce8d76bf9fd0863c903488dfcf678e8c9a" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Cologne</span></a><span style="font-family: 'Segoe UI';"><span style="color: #707070;"> </span></span>

<span style="font-family: 'Segoe UI';"><span style="color: #707070;"> </span></span></span><span style="font-size: 10pt;"><span style="font-family: 'Segoe UI';"><span style="color: #707070;">May 10</span> </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3930bf67890187c1cc4b9a937fec45cb920abc907156ad54634905868bb3e0378" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Munich</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></td>

</tr> </tbody> </table> </td> <td style="border: medium none; padding: 0cm;" width="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> </tr> <tr style="mso-yfti-irow: 3;"> <td style="border: medium none; padding: 0cm;" width="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> <td style="border: medium none; padding: 0cm;" colspan="3" width="538" valign="top"> <p style="line-height: normal; margin-bottom: 12pt; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">This new SDK now gives Android developers a choice in terms of map controls and provides greater flexibility as a result of having direct access to the code base. Read more </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c35b23d450ecd8d00ad8707e206c93d02d215d38a7bc1065ea689ce9fa58f2b82d" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">here</span></a><span style="font-family: 'Segoe UI'; color: #707070;">. Get the </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3a4dc4258b26b5b7f09039157c8c757752507a84f3c3705dc6413e2b08dba642f" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">SDK</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">.</span></span></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Earthware updates performance tests to include AJAX 7.0</span></span></span></strong><span><span style="font-size: 10pt;"> <span style="font-family: 'Segoe UI'; color: #707070;">Microsoft partner </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3d8d6aa560a5af5c92840d9feb1e63d41b1a096aae4a7cf642d2a3ca10fd21605" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Earthware</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> recently tested the performance of </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c37725201d3aa83c0744ec92c58b39deedccbea42bb9c9c1e97f18db4f35beec18" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">AJAX Control 7.0</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> against the version 6.3 "core" control and version 6.3. The </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c36ecea5c375dd4ce13197c3d69247fcd74593763dec9750be57264733b3f3503b" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">results</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> found that version 7.0 performed up to three times faster than version 6.3. </span></span></span></p>

<span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">When it comes to web page load times, it's hard to have too much performance. In addition, with the growth of mobile applications that use slower connections, tools like the AJAX Control 7.0 can help solve real-world problems.

</span></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">For the tests, Earthware examined two key performance criteria: speed of download and speed of displaying information. For the first test, Earthware compared the time required to download those files needed to display a basic map. Download time is primarily affected by the size of the file downloaded to the client's browser. Therefore, the smaller the file size, the quicker the map displays. </span></span>

<p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1031" title="BingMaps03_Graph1" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Graph1_Sf.png" border="0" alt="BingMaps03_Graph1" align="center" /></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">The second test compared the time required for each version to load and display different numbers of pushpins on a map. Because the results are greatly affected by the browser, Earthware tested three major released browsers.* These </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c36ecea5c375dd4ce13197c3d69247fcd74593763dec9750be57264733b3f3503b" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">tests</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> again show the speed of version 7.0, especially under heavier loads. For example, here are the results when using Windows® Internet Explorer® 8: </span></span></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1032" title="BingMaps03_Graph2" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Graph2_Sf.png" border="0" alt="BingMaps03_Graph2" /></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">*Please note that when this analysis was done Internet Explorer 9 had not been fully released. Internet Explorer 9 has now been released and the AJAX 7.0 performance is excellent. We encourage you to download Internet Explorer 9 and try it for yourself. </span></span></span></p> <p style="line-height: normal; margin-bottom: 12pt; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">For more detail on these results, see the </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c36ecea5c375dd4ce13197c3d69247fcd74593763dec9750be57264733b3f3503b" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Bing Community Blog</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> or go directly to </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3fb315f5b355505faafed222629a3513c30ccb14ced66dc996c6841a9d34dd1e4" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Earthware's blog posts</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">.</span></span></span></p> <p style="line-height: normal; margin-bottom: 12pt; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Real-time transit routing now available for more mobile users in more cities</span></span></span></strong><span><span style="font-size: 10pt;"> <span style="font-family: 'Segoe UI'; color: #707070;">Bing is the first search engine to offer real-time transit information. With this feature, now available on m.bing.com and through our </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c356318475ba7e7fd6280600336264abedc5cd2cb9a8318fa45f543fbf547b59cc" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">iPhone</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> app, commuters can access up-to-the-minute transit data. </span></span></span></p>

<span style="font-size: 10pt;"><span style="font-family: 'Segoe UI'; color: #707070;"> </span></span><span style="font-size: 10pt;"><span style="font-family: 'Segoe UI'; color: #707070;">We've just added coverage for Chicago and Los Angeles, to go with our existing coverage in Seattle, Boston, and San Francisco. To see a video on real-time transit in action, and to study all the features and screenshots, check out the </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c30fddd1b15f37c7ad159a3f21b5f420c8ccaff38a127708b2a21b66e798487425" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Bing Mobile launch announcement</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">.</span></span>

<p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Simplify pushpin groupings with client side clustering</span></span></span></strong><span><span style="font-size: 10pt;"> <span style="font-family: 'Segoe UI'; color: #707070;">A map can become quickly cluttered with hundreds, if not thousands, of location pushpins. This can become a problem if a user zooms out, making the map unreadable. </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c37eac94d41c04c0fc960a704dbe24d8856e78e2691f70a0dcc2daf776a408566f" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Client side clustering</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> allows for "clustering on the fly" in JavaScript, rather than going back to the server to request more data. This option is significantly faster than server side clustering. It also cuts down on server requests, making the application more scalable. </span></span></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1033" title="BingMaps03_Clustering" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Clustering_Sf.png" border="0" alt="BingMaps03_Clustering" /></span></p> <p style="line-height: normal; margin-bottom: 12pt; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Learn more about using client side clustering with the redesigned Bing Maps AJAX Control 7.0. The updated algorithms, both of which use grid-based clustering, have been optimized for performance and reuse. In fact, once a modular plug-in is created, it can be used again and again. Learn how to implement the modular plug-ins </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3cfda2718cfd143e21698d9b616e07ba6455a88254045ea93f05fd4471a811037" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">here</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">. </span></span></span></p> <p style="line-height: normal; margin-bottom: 12pt; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Data hosting now available with Bing Maps</span></span></span></strong><span><span style="font-size: 10pt;"> <span style="font-family: 'Segoe UI'; color: #707070;">For maps customers building a locator and in need of data hosting, the Bing Maps developer portal now allows you to load locations, geocode, and publish for use with the Bing Maps API. Log on at the </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c37831b573a96437ac3f6964cbda337458de78f16f651f4e806a05f8d6e36289bd" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Bing Maps portal</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> to get started.</span></span></span></p> <p style="line-height: normal; margin-bottom: 12pt; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Recorded webcast showcases what's new with Bing Maps</span></span></span></strong><span><span style="font-size: 10pt;"> <span style="font-family: 'Segoe UI'; color: #707070;">Bing Maps developers from Microsoft partners </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3705aab7be117b03ff9556ebf9ff61d3790a828477d27b39c7d28c7081c8bc249" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Earthware</span></a><span style="font-family: 'Segoe UI'; color: #707070;">, </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c39e4185e16adacb2fb22597b07e1fded6bda80648b7165f63ab69c9aa51af872c" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">OnTerra</span></a><span style="font-family: 'Segoe UI'; color: #707070;">, and </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c35cec002a4ddd1e26f7dd3442f7a9eeb13a444681d506fef8c860058e2178783c" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Infusion</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> recently discussed the latest AJAX 7.0 development tips and tricks. During this fast-paced, 40-minute overview, Microsoft MVP (Most Valued Professional) panelists described how to evaluate and improve the performance of Bing-powered apps, how to work with large sets of pushpins, and also introduced a new tool for working with Microsoft® SQL Server® databases. The webcast aired on March 1, and is now available as a recording </span><a href="http://click.email.microsoftemail.com/?qs=09289312f5ce30c3cb2aa9c1ecfee063ae7229d77fa427d489af22fe1fc588e8f4f2e4a3d157ca5e" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">here</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">.</span></span> <br style="mso-special-character: line-break;" /> <br style="mso-special-character: line-break;" /></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><strong><span><span style="font-family: 'Segoe UI'; color: #f48f0a;"><span style="font-size: 10pt;">BING MAPS APPS</span></span></span></strong><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></span></p>

<span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"><strong>Japan's road to recovery illustrated by three new Map Apps</strong> Three new Map Apps have gone live since the tragic events in Japan. </span></span>

<p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Bing Maps technology specialist Johannes Kebeck put together the "</span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd00c4931f84c4f3927e51dec72e61dd68305cec3fe8f33b3a066d2e14df9c1f6c5" target="_target"><span style="font-family: 'Segoe UI'; color: #0000ff;">Road Status Japan</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">" Map App that shows which roads in the area have been verified as being open to traffic, using data provided by Honda Motor Company. Go to bing.com/maps, click on "explore map apps," sort by newest, and click on the Road Status Japan tile. </span></span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd00c4931f84c4f3927e51dec72e61dd68305cec3fe8f33b3a066d2e14df9c1f6c5" target="_target"></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd00c4931f84c4f3927e51dec72e61dd68305cec3fe8f33b3a066d2e14df9c1f6c5" target="_target"><span style="text-underline: none;"><img id="_x0000_i1034" title="BingMaps03_Japan" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Japan_Sf.png" border="0" alt="BingMaps03_Japan" /></span></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">The Bing Maps team has published the "2011 Japan Earthquake" </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd02e9ad22e910d6e99875b8083f6896ac2ec30d612cc0c0805a89d84e2caf94e16" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Map App</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> that allows you to easily see aerial images of what the area looked like before the earthquake, and with one click compare it to imagery taken after the tragic events. </span></span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd02e9ad22e910d6e99875b8083f6896ac2ec30d612cc0c0805a89d84e2caf94e16" target="_blank"></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd02e9ad22e910d6e99875b8083f6896ac2ec30d612cc0c0805a89d84e2caf94e16" target="_blank"><span style="text-underline: none;"><img id="_x0000_i1035" title="BingMaps03_Japan2" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Japan2_Sf.png" border="0" alt="BingMaps03_Japan2" /></span></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 10pt;">Lastly, </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd07667f751966b4b2de7ac42f45d38e13f8b5d1cfaa983bbb7132a891ccfa3e1e1" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Chris Pietschmann</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> created the "</span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd087bcabbfed91526d808d4c68a4f672ac654eec023cd81b3279baaf858b5a5c95" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Earthquakes in Last 7 Days</span></a><span style="font-family: 'Segoe UI'; color: #707070;">" Map App that shows the location and strength of the week's earthquakes around the globe. The app collects data from the </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0fed510cf4745e0e6e530314d058b31ddf927a68b830515bcd4f3c1a38cead1a8" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">USGS feed</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> of magnitude 2.5+ earthquakes during the past seven days. </span></span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd087bcabbfed91526d808d4c68a4f672ac654eec023cd81b3279baaf858b5a5c95" target="_blank"></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd087bcabbfed91526d808d4c68a4f672ac654eec023cd81b3279baaf858b5a5c95" target="_blank"><span style="text-underline: none;"><img id="_x0000_i1036" title="BingMaps03_Japan3" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Japan3_Sf.png" border="0" alt="BingMaps03_Japan3" /></span></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="text-decoration: underline;"><span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd087bcabbfed91526d808d4c68a4f672ac654eec023cd81b3279baaf858b5a5c95" target="_blank"> </a></span></span></p>

<span style="text-decoration: underline;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd087bcabbfed91526d808d4c68a4f672ac654eec023cd81b3279baaf858b5a5c95" target="_blank"> </a></span><span style="text-decoration: underline;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd087bcabbfed91526d808d4c68a4f672ac654eec023cd81b3279baaf858b5a5c95" target="_blank"></a></span>

<p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #f48f0a;"><span style="font-size: 10pt;">PARTNER SHOWCASE</span></span></span></strong><span><span style="font-size: 10pt;"> </span></span></p>

<span style="font-size: 10pt;"> </span><span style="font-size: 10pt;"><span style="font-family: 'Segoe UI';"><strong><span style="color: #707070;">Zimbio uses high-resolution Bing Maps to geotag where celebrities have visited</span></strong> </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd09a21e07876db8ef983d53a6618092c99088b3a73527e4b21b2bb191a9a5e9980" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Zimbio</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> is an interactive magazine publisher with a focus on entertainment, style, current events, and a bevy of other pop culture topics. The Zimbio team has done an amazing job integrating its high-quality content (more than 4 million photos) with version 7 of the Bing Maps AJAX API.</span></span> <a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd09a21e07876db8ef983d53a6618092c99088b3a73527e4b21b2bb191a9a5e9980" target="_blank"></a>

<p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd09a21e07876db8ef983d53a6618092c99088b3a73527e4b21b2bb191a9a5e9980" target="_blank"><span style="text-underline: none;"><img id="_x0000_i1037" title="BingMaps03_Zimbio" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Zimbio_Sd.png" border="0" alt="BingMaps03_Zimbio" /></span></a></span></p> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd067e79366f89762fdbacd2e4f8721f6cec27a2a3d318762882666aba308ff2f76" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;"><span style="font-size: 10pt;">Zimbio's latest</span></span></a><span style="font-size: 10pt;"><span style="font-family: 'Segoe UI'; color: #707070;"> feature, </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd03091c10561b7894b0d3917b4979b9faad035f203d5d62aba93bb40d568b193d3" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Celebrity Places</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">, combines the accuracy and richness of Bing Maps with Zimbio's high-resolution photography. Zimbio has a catalog of more than 10,000 geotagged celebrity photos in more than 1,000 cities. Fans can follow favorite celebrities as they travel from hot spot to hot spot. (To protect celebrity privacy, new photos are held for roughly 24 hours.) Zimbio readers can also follow the latest news and photos from other pop-culture events, like the San Diego Comic Convention or next World of Warcraft convention. </span></span></span></p>

<span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">The visually interesting juxtaposition of Zimbio's photography with Bing Maps Bird's eye view was one the reasons Zimbio chose Bing Maps; another important reason was the load and display speed of AJAX Control 7.0. </span></span>

<p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1038" title="BingMaps03_Zimbio2" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Zimbio2_Sd.png" border="0" alt="BingMaps03_Zimbio2" /></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #f48f0a;"><span style="font-size: 10pt;">CUSTOMER NEWS</span></span></span></strong><span><span style="font-size: 10pt;"> </span></span></p>

<span style="font-size: 10pt;"> </span><span style="font-size: 10pt;"><span style="color: #707070;"><span style="font-family: 'Segoe UI';"><strong>Update to Bing venue maps: coverage of top malls</strong> Bing Maps introduced mall directory maps in December, making it easier for shoppers to navigate shopping malls and retail stores. The mapping tool provides time-saving information on where to park and how best to plan a shopping excursion. We've </span></span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd05895405104e25bfe21145061957ba3b07244189757c8a84bbe0c5da70d765f7d" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">increased coverage and usability</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">. We now offer visitors the chance to access mall maps of nine of the ten largest malls (in square feet) in the United States. As of now we have completed 143 malls in more than 20 states and the list is growing all the time! </span></span>

<span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;">We've also made locating mall maps an easier venture. Now, when searching on Bing Maps for a mall or any business within that mall, visitors will immediately see either the clickable footprint of the mall or the fully detailed mall map. For most of our mall maps, visitors can locate parking, ATMs, entrances, as well as many other mall services. </span></span>

<p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span><img id="_x0000_i1039" title="BingMaps03_Malls" src="http://image.email.microsoftemail.com/lib/fec916727c640179/m/1/BingMaps03_Malls_Sf.png" border="0" alt="BingMaps03_Malls" /></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><strong><span><span style="font-family: 'Segoe UI'; color: #f48f0a;"><span style="font-size: 10pt;">Until Next Month</span></span></span></strong><span><span style="font-size: 10pt;"> </span></span></p>

<span style="font-size: 10pt;"><span style="font-family: 'Segoe UI'; color: #707070;">On behalf of everyone on the Bing Maps team, thank you for being a valued subscriber. We invite you to explore everything that's new with Bing Maps this month. </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0b89f5ae878e3749779ac7df9e8b80b583810036eb1779f442468cc13f9495e4c" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Learn more</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> and start building your own map experiences today! For regular updates and information visit </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd05cc6812877833a9ee966c5bf2e3ee7742d71014e4cffb60aa2450e33208404cf" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">www.microsoft.com/maps</span></a><span style="font-family: 'Segoe UI'; color: #707070;">, the </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0f6067c078e4c0d0438d4749a87a8d44956f729bd0665859cea60366b90810546" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Bing Maps Blog</span></a><span style="font-family: 'Segoe UI'; color: #707070;">, </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0e35be32f8a6c9932e47b114d47c571f6e159832b5c52fa89b6fdb6af9bad5600" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Facebook</span></a><span style="font-family: 'Segoe UI'; color: #707070;">, and </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0430f9ae04a7e4dee0d35616f24223928100e5496c101bd5c445930cf4f6caacb" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Twitter</span></a><span style="font-family: 'Segoe UI'; color: #707070;">. </span>

<span style="font-family: 'Segoe UI'; color: #707070;"> </span></span><span style="font-size: 10pt;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0a42b1c53b90f3fe783d00706d9fbc2469d3074d617a848d2ad049598abeab316" target="_blank"><span style="text-underline: none;"><span style="font-family: 'Segoe UI'; color: #707070;"><img id="_x0000_i1040" title="fbicon" src="http://image.email.microsoftemail.com/lib/fec3167172640d74/m/1/fbicon.png" border="0" alt="fbicon" /></span></span></a><span style="font-family: 'Segoe UI'; color: #707070;"> </span><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0430f9ae04a7e4dee0d35616f24223928100e5496c101bd5c445930cf4f6caacb" target="_blank"><span style="text-underline: none;"><span style="font-family: 'Segoe UI'; color: #707070;"><img id="_x0000_i1041" title="twicon" src="http://image.email.microsoftemail.com/lib/fec3167172640d74/m/1/twicon.png" border="0" alt="twicon" /></span></span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 10pt; color: #707070;"> </span></span></td>

<td style="border: medium none; padding: 0cm;" width="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> </tr> <tr style="height: 11.25pt; mso-yfti-irow: 4;"> <td style="border: medium none; padding: 0cm;" colspan="5" width="538" height="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt; mso-line-height-alt: 11.25pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> </tr> <tr style="mso-yfti-irow: 5;"> <td style="border: medium none; padding: 0cm;" width="15"> <p class="MsoNormal" style="line-height: normal; margin: 0cm 0cm 0pt;"><span style="font-family: 'Times New Roman';"> </span></p> </td> <td style="border: medium none; padding: 0cm;" colspan="3" width="538" valign="top"> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 7.5pt;">Microsoft respects your privacy. Please read our online </span></span><span style="font-size: 7.5pt;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd0b32112dbceca73e06fc7bbb2390f3fc1c6b4524076bf0ae8d9e243bf0fd909be" target="_blank"><span style="font-family: 'Segoe UI'; color: #0000ff;">Privacy Statement</span></a></span><span style="font-family: 'Segoe UI';"><span style="font-size: 7.5pt; color: #707070;">. </span></span></span></p> <p style="line-height: normal; margin-left: 0cm; margin-right: 0cm;"><span><span style="font-family: 'Segoe UI'; color: #707070;"><span style="font-size: 7.5pt;">If you would prefer not to receive future promotional emails from Microsoft Corporation please click </span></span><span style="font-size: 7.5pt;"><a href="http://click.email.microsoftemail.com/?qs=c2e713d163520bd08265d2cbfe4cf2741227faeb66162d903e08954a0c05734eb086ee8e1e4298eb"><span style="font-family: 'Segoe UI'; color: #0000ff;">here</span></a><span style="font-family: 'Segoe UI'; color: #707070;"> to unsubscribe. These settings will not affect any newsletters you've requested or any mandatory service communications that are considered part of certain Microsoft services. </span></span></span></p>

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