lastminute Google Earth experiments
We came across some of the interesting stuff that lastminute have been doing using Google Earth. lastminute have an experimental arm it seems called lastminute labs who are big fans of Google Earth and have been doing some stuff with Google Earth pretty much since it came on the market.
Some good examples include:
Flight sales through lastminute in the last minute - shows the start and end points and a line between them. Using only the last 60 secs of purchase keeps the map nice and clean.
LastMinute products - this places the products that lastminute offer in their location in the world with interactive icons that allow you to access more information before being passed on to the part of lastminute that allows you to book.
We like companies that are innovating using mapping and congratulate the lastminute labs team!