Step into Augmented Reality at the PM Society Awards

Rachel Shelley
Rachel Shelley
8 Mar 2023
PM awards Augmented Reality experience

We can’t wait for the annual PM Society Awards next week! We are finalists in the Patient Support catagory and we are delighted to have partnered with the PM Society to create a fun Augmented Reality experience for the event.

Augmented Reality (AR) is an immersive technology where your phone camera places virtual objects into the real world through your screen.

Our experience lets you see how you would look as a PM Awards winner. Take a photo with a virtual PM Awards trophy, name your award category, from “Always late to meetings” to “Best office dog” and post your photo to Twitter with the hashtag #PMSocietyAwardsAR.

You can post as many times as you like in the run up to, and at the event, and the best photo will win a Meta Quest 2 all-in-one Virtual Reality headset!

Scan the QR code below with your phone to check it out, or if you're already on your phone click here.

QR and demo screen capture for AR experience

“We are excited to be bringing the community together again for the 37th PM Society Awards, an event in the pharma marketing and healthcare agency calendar that showcases the best creative work our industry has to offer and an opportunity for networking and celebration.  We are looking forward to seeing all the entries into #PMSocietyAwardsAR and would like to thank earthware for developing this exciting experience."

– Elizabeth Misselbrook, PM Society

AR can provide engaging, interactive, immersive 3D content that can be personalised and tailored to your audience. As society’s awareness of AR increases and barriers such as the need to download an app are removed, the technology is becoming increasingly used in healthcare to improve the experience of healthcare professionals and patients.

The benefits of AR in healthcare are endless. You can breathe life into promotional materials, increase user engagement, improve knowledge retention and drive an emotional connection with your audience.

We’ve been perfecting our new AR-details. E-details are the bread and butter of sales materials, but that doesn’t mean they need to be boring. Let’s create stand out, striking sales content that sparks powerful customer connections. Our AR-details are a uniquely immersive way to deliver interactive, engaging content that makes your message memorable and exciting.


Interested in the possibilities of AR in healthcare? Drop us a line.

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