Street Level Views Are Coming to EarthwareProperty

Anthony Marshall
Anthony Marshall
13 Oct 2008
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Earthware’s aim has always been to “use the latest mapping technology to create compelling visual experiences to bring our clients’ products and services to life”. Therefore you can imagine our excitement when we saw the latest development in mapping being released: panoramic street level imagery. What better way to make a map compelling and to bring something to life than being able to see a location on your PC as though you are actually standing there and taking a walk around?!

Seety were the first to bring street level panoramic views to the UK having driven over 1000km of the streets in central London and taken over 170,000 photographs. Now to realise our commitment to using the latest mapping technology, Earthware have joined forces with them. Street Level View as we are calling it will be implemented into our existing EarthwareProperty maps in the coming days to become the first implementation of this latest mapping technology in the UK. Our Operations Director, Neil Osmond says of this development;

“At Earthware, we are delighted to be involved in somewhat of a coup in partnering with Seety to bring Street Level View to the UK before anyone else.  We are sure that people will really enjoy experiencing travelling round the streets of London through their PC.”

Having had a long standing relationship with commercial property finder NovaLoca, (Earthware built the NovaLoca site which also became the first implementation of EarthwareProperty) it seemed natural that NovaLoca also be the launch place for the first implementation of Street Level View imagery in the UK. Key to NovaLoca’s success has been their use of technology to differentiate them against similar offerings in its goal to make marketing commercial property easier for agents and finding commercial property easier for occupiers. Therefore it is not surprising that they were keen to be on board too. With Street Level View site users looking for commercial property in London will be able to ‘stand’ in front of a chosen property (see the facia not just the roof!), look at the one next door and even take a ‘walk’ to the nearest tube station or shop.

A note for the security and privacy conscious among you; Seety have carefully processed every image and blurred out all car registration plates and people’s faces to ensure their identity is not shown.

Keep an eye on the Earthware blog; we will be announcing the release of Street Level View in EarthwareProperty here first and if you would like any more information please contact us on 0845 6429880 or email us at

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